The Old Parr Superior bottle's unique and striking design is completed with a Unisto plaque.
The new Old Parr Superior gift pack won a gold star in the Starpack Awards 2010 in the Packaging category, and also a bronze star in the Luxury, Promotional & Giftware category. Starpack had the following to say about this win:
"Diageo's Old Parr Superior centenary gift pack designed by Raison Pure features a metalised glass bottle by O-Ithar breaks new ground technically. The black chrome finish accentuates the bottle's idiosyncratic crackled exterior, hidden features and off-kilter angles.
"The whole pack is amazing, the box makes good use of soft touch varnish and gloss varnish and the bottle is superb. A beautifully decorated bottle presented in a magnificent box," said the judges."
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